Great post on Mashable today listing 35+ examples of Corporate Social media in action. Of the 35 listed I have used or interacted with

Blendtec, Cisco, GM, IBM, Intel, Jetblue, SAP, Southwest airlines, SUN, Starbucks and Zappos. The others are fairly new to me. Many of these stories are outlined in Groundswell. As the article notes this is by no means an exhaustive list. Many corporations are building community sites to engage their customers and partners in conversations. These conversations are enhanced through blogs, communities, twitter and social networking. As the value of these network becomes more apparent we’re seeing large corporations engage with them as a means of reaching out to stakeholders and becoming more personal in their approach to PR and marketing.